A brand is more than a look or a logo—it's a collection of images, ideas, words, and emotions that comes to mind when someone thinks about your institution. Simply put, a brand is a promise you make to constituents that expresses your college's core values.
When it comes to your brand, perception is reality. Your identity and key messages may be your most valuable assets. A well-defined brand can sharpen your image, amplify your voice, expand your following, and mobilize support.
Your brand - your promise - if applied effectively, can help increase enrollment, boost giving, create awareness, and deliver relevance to the people who matter most to your school.